Integrations · ERP

Use ERP Records as the Starting Point for Better Product Data

ERP product records can contain the information required to identify and operate a product without containing everything a customer-facing catalog needs. A code, manufacturer reference, price or stock record does not automatically provide complete technical attributes or useful product content.

The handoff is not limited to enriched attributes: the configured output can carry validated technical fields together with SEO keyword targets, unique product copy, meta title, meta description and final content in the target language.

ENRIVAQ uses the existing ERP record as a starting point for enrichment: research missing information, build structured product data, validate the result and prepare output for the systems that need richer catalog information.

The ERP remains part of the operating stack. Enrichment fills the product-data gap around it.

Discuss Your ERP Integration

Transaction spine / catalog liftOperational ≠ catalog-ready

ERP itemOperational record

item_codeAC820825

manufacturer_refpresent

price / stockpresent

technical attributesfew / none

compatibilitynot modelled

descriptionempty

Identify

Research

Validate

Prepare

ENRIVAQCatalog liftERP item stays anchored

Catalog-ready recordDownstream output

technical attributesstructured valuesfilterable and comparable

compatibilityproduct contextwhere verified

contentcustomer-facing copybuilt from structured facts

validationapproved / heldcontrolled before return

ERP identity remains the anchor through the whole route

ERP vs customer-facing product data

Operational product data is not the same as a complete catalog record

The approved architecture treats ERP data as an important source, not as a finished ecommerce record. The business may already know which product it buys, sells or stocks while still lacking the attributes and content required for search, filters, product pages or PIM enrichment.

Operational ledger / catalog surfaceShared identity bridge

Operational product dataWhat the ERP answers

Which item is thisCodes and manufacturer references identify the product.

What does it costPurchase and sales conditions are maintained here.

How many are thereStock, warehouse and movement data.

Who supplies itSupplier and procurement relations.

Same product identityuse what already exists

Customer-facing product dataWhat the catalog still needs

What are its specificationsStructured technical attributes with units.

What does it fitCompatibility and application context.

How is it foundTitles, metadata and filterable values.

How is it describedPublishable content built from the structured record.

Use the ERP information that already exists, then add only the information downstream catalog workflows need.ERP product data enrichment

Architecture

Use ERP data upstream and return enrichment downstream

A simple architecture can keep the ERP at the start of the workflow while directing enriched product information toward the systems that need it.

ENRIVAQ follows the data path implemented for the customer and does not imply automatic two-way ERP synchronization.

The exact path depends on the implemented data exchange.

One-way transaction spineUnless two-way is verified

SourceERP / ERP exportIdentity, references and operating data that already exist.

Enrichment workflowResearch → Extract → Normalize → Validate → Generate

ENRIVAQ does not manage stock, pricing or transactions.

DestinationPIMStructured fields enter the managed record.

DestinationEcommerceFilterable attributes and publishable content.

DestinationOther workflowAny verified downstream product-data process.

Architecture diagram: ERP/customer export → ENRIVAQ → connected catalog/site output where configured

Fields imported

Begin with the fields available in the ERP record

Imported ERP fields provide product identity and context for enrichment. The field list is confirmed as part of the implemented integration.

ERP field contract / import manifestList confirmed per implementation

ERP fieldRole in the workflowImportAfter enrichment

item_codeAnchors the record and carries the result back to the right item.requiredunchanged

manufacturer_refPoints research at the correct manufacturer product.requiredunchanged

item nameFirst signal of what the product is.requiredcatalog title added

category / groupSelects the target attribute schema.optionalclassification added

existing attributesTells the workflow what is already known.optionalcompleted / normalized

supplier / brandNarrows the search to the right source set.optionalunchanged

price / stockOperational only, not used by enrichment.not importedstays in ERP

Required fieldsStable item/product identifier + matching context

Optional fieldsManufacturer/MPN · category · existing attributes/content

Sample ERP recordAC820825 · Kverneland · incomplete product content

Use a real sample to show which ERP fields are required, optional and expected after enrichment.Import and export

Enrichment

Build the missing technical record around the ERP product

Once the product is identified, the enrichment workflow can research additional information, extract attributes, normalize values and prepare content based on the structured product record.

The objective is not to rewrite the ERP record. It is to produce richer product information for the catalog processes that sit downstream.

For complex technical products, this keeps operational data and customer-facing data connected without forcing them to be identical.

Catalog lift chamberERP record not rewritten

ERP anchorAC820825operational identity stays fixed

01 · ResearchAdditional informationSources found for the identified ERP product.

02 · ExtractTechnical attributesEvidence becomes typed fields.

03 · NormalizeCanonical valuesOne unit, name and format per field.

04 · PrepareCatalog contentWritten from the structured record.

pricing stays in ERPstock stays in ERPprocurement stays in ERPtransactions stay in ERP

Identifiers

Use product identifiers to keep enrichment tied to the correct record

ERP integrations often depend on the identifiers already available in the source record. Those identifiers provide the context needed to research the correct product and return the result to the correct internal item.

Identity bus / round-trip keyVerified fields only

01Find the correct productUse the manufacturer reference or equivalent identifier as the research target.

manufacturer reference

02Keep enrichment on one recordEvery researched value stays attached to the internal item through the workflow.

internal item code

03Return the result correctlyOutput is written against the same item and defined destination key.

item code + destination key

Identifier fields follow the customer data model and implemented mapping. The ENRIVAQ does not claim support for identifiers that are not actually processed by the implementation.

Identifiers useditem code · manufacturer/OEM reference · category · existing product fields

Output destinations

Send enriched data where it is actually needed

The enriched product record may be intended for a PIM, ecommerce catalog or another downstream product-data workflow. The destination defines the output schema and the fields required downstream.

Downstream dispatch exchangeOne destination per output

Approved canonical recordDestination-shaped outputschema and fields are explicit

PIMManaged product record

Typed fields that fit the managed schema.

attributesclassificationstatus

EcommerceCustomer-facing catalog

Filterable values plus product-page content.

filterstitlesdescriptions

Other workflowDefined downstream process

A verified export shaped by the receiving process.

agreed schemaagreed fields

A defined destination shapes the output rather than a generic export.Connected catalog/site schema defined per implementation

PIM integration Bulk catalog enrichment Import and export

Integration methods

Document the real exchange method

The integration can only be marketed through methods that are actually supported. Depending on the implementation, the workflow may use file exchange, an API or another verified mechanism.

The workflow shows how records leave the ERP context, move through enrichment and reach the next product-data system.

REST API Implementation

Transport layer / verified mechanism lanesSUPPORTED METHODS ONLY

File

File exchange

ERP exports are collected on an agreed schedule and enriched output is delivered back as files.

agreed column schema

API

API

Records are exchanged programmatically where endpoints exist on both sides.

available endpoints

MID

Other verified mechanism

Any middleware or connector that has actually been implemented for this stack.

confirmed implementation

MethodAPI or file input

DirectionERP/customer export → ENRIVAQ

Trigger / scheduleBatch or customer-defined operational trigger

Example

Show an ERP record becoming a usable catalog record

Use one real product to show the difference between operational source data and enriched catalog data.

Record transformation ledgerSame product · four stages

01ERP input

The operational record as it exists today.

AC820825 · manufacturer Kverneland · incomplete attributes/content

02Enrichment

Researched attributes and prepared content.

EAN · product type · Optima / Optima HD · Metal · factual content

03Validation

Which fields passed, which were held, and why.

Supported values accepted · weight conflict held

04Destination output

The record as the receiving system sees it.

Accepted structured fields + content prepared for the connected catalog/site

Show the same product code at every stage so the reader can follow one concrete data path.How it works

Integration handoff

Map your ERP-to-catalog data flow

Bring a representative ERP product record and the downstream fields your catalog currently lacks. That is enough to define a practical enrichment path.

a representative ERP product recordthe downstream fields your catalog lacks

01 · SourceERP record

02 · MapField contract

03 · EnrichTechnical record

04 · ReturnDefined destination